Everyone has heard the expression “The customer is always right.” Well that’s not entirely true.  Don’t get me wrong customer service is paramount but sometimes they need to be educated before making the final purchase. You are the expert after all.

Imagine you are looking to purchase a new refrigerator for your kitchen. You really don’t know much about kitchen appliances because, let’s face it, you are not an expert. You go to an appliance store, find a refrigerator on the show floor that looks good, and say “I’ll take that one.” Then the salesman says alright. You are now the owner of a new refrigerator. You get it home and installed only to find out it does not have everything you want or need.

Now imagine that you go to a store and before allowing you to just randomly pick an appliance the salesman asks you questions. Not necessarily questions you would expect like what brand or color but questions like “How much space would you need inside or in the freezer”, “Do you need an ice maker in the freezer or ice/water dispenser in the door”, etc. He even asks about your budget so he does not waste your time showing you models way out of your price range.

You go home with the refrigerator you wanted and the salesman customer service was phenomenal because he helped you to  get the refrigerator you wanted but not necessarily the one you would have picked out on impulse.

Which store would you rather go to? We ask similar questions to our clients as well. If they come to us looking for a website we ask them about their budget and what the goals for the site are.

You can ask similar questions to discovered your clients needs as well. They will also be much happier with their experience and become a walking billboard referring others to you.