Most economists agree that the economy is on the upswing but that does not mean that you should go back to business as usually before the economic crisis. The crisis has caused many changes and it is very doubtful that everything will go back to the way it was before. Some things have been forever changed.
One simple thing is to sweeten your sale with special offers or bonuses. You could say “Receive 6 months of free hosting with the purchase of a web design package.” You could also say “Purchase from our online store with promo code xxxx and receive a free gift.”
Offers like this make your offer seem more enticing than your competition. You can even use it as a way of tracking and measuring how well your marketing campaigns are working. You could send out an e-mail campaign that says go to our website and use promo code xxxx upon checkout to get free shipping. You can then see how many orders use that promo code and see how many people were converted through that specific marketing campaign. If it performed well you can do more campaigns like it in the future. If it performed poorly you can reduce or eliminate the budget for that campaign and allocate the money somewhere else where it is needed.