By now you have all heard of the new search engine (I’m sorry, decision engine) from Microsoft named Bing. Microsoft has been pushing it pretty hard through ad campaigns on television, radio, print, you name it. Well it appears that their ad campaign has not been just wasted money.

In July Bing had 9% of the search engine market. That’s pretty impressive by itself for it just starting. You saw the same response when google released their chrome browser. It snatched up almost 5% of the browser market share practically overnight. However chrome still floats around 6% or so of market share.  Many people downloaded chrome and tried it because it was the new thing. They then found out they did not like it and went back to another browser or whatever the case.

Many were predicting a similar trend with Bing. People would try it because it is the new thing. Then it would level off or actually decline after the initial hype. However, the latest numbers to come out show that Bing has jumped to about 10.5% of the market share. Once again this is impressive.

What does this mean for you as a site owner? It looks as though Bing will continue to grow so it may be in your best interest to look into ways to optimize your site for Bing. Even if you have already noticed your analytics showing traffic from Bing, you could always use more right?