Cost per Click Marketing (CPC)

Pay per Click (PPC) also known as Cost per click (CPC) is a way for advertisers to bid on rankings in the search engines, under a sponsored location, different from the traditional search results. PPC advertising provides your web site with instant relevant traffic. Since it is believed that some search engines index web sites on the World Wide Web every 30-60 days, paid web site marketing is a solution if you have a newly launched web site or web pages that have not yet been indexed by the search engines.

Advertisers bid on keywords that they believe their target market will type in the search engines when they are looking for a product or service. Currently, Google Adwords and Yahoo! Search Marketing are the two largest companies in the PPC market. When you type in a search phrase on a search engine such as www.google.com or www.yahoo.com they will display the traditional results that have been indexed by the search engines, and will also display sponsored results which are by paid advertisers.

Paid web site marketing is a solution to having ranking in the search engines when your content has not been indexed. For example, if you have just launched a brand new site, or have updated or revamped the site, paid web site advertising will provide you with traffic from the search engines.

When should you use paid web site advertising?

• You want a good spot on the search engines
• You want to market to a specific market of searchers
• You have a monthly budget for marketing and/or advertising

Paid web site marketing provides:

• An immediate increase in relevant traffic
• An alternative to SEO and Organic web site marketing methods.

Setting a budget

Traditionally, the PPC campaigns allow you to set up a daily budget. By setting a daily budget, you are in control of the amount of money you are willing to invest. You can even have the option to advertise during specific time periods or on specific days. You have complete control of the advertisements. The ads can be paused or resumed at anytime for whatever reason. PPC campaigns are very flexible. When you're daily budget is over its limit, your advertising will not display until the next day.

Paid promotion has an immediate effect on the web site's traffic. As long as you are paying for the campaign, your web site will have incoming traffic.

If your business or organization depends on traffic each and every day, PPC may not be the best method of advertising for you. Organic web site promotion and Search Engine Optimization (SEO) suits you best. As long as the search engines have you indexed, searchers will always be able to find you.

If for some reason the PPC Advertising campaign is paused, your web site may experience a significant drop in traffic during that period. However that depends on what percentage of traffic is supplied by the PPC Campaign.

Paid advertising campaigns take time to manage. You can also have a company such as us to manage it. Google Adwords certifies individuals and we have a certified person on staff. So if you are looking at having someone manage your online advertising, look no further.