Resources

Connections Vol. 2 Issue 3 March 2007

Pot of Gold Exists in Every Web Site

Small Fortune Awaits Web Entrepreneurs

Is your web site your “Pot of Gold?” If your web site generates sales, brings customers to you, or brings you positive results, then your web site is unquestionably your “Pot of Gold.” If this does not sound like your site or it does not get results, then we have some tips to help turn your site into that “Pot of Gold” for you.

Good Terms with Search Engines

Having a News Section is a simple way to continually and regularly update your web site. Continually updating your web site causes the search engines like Google.com and Yahoo.com to search through your site more often. When a search engine goes through the content of the site and adds it to its search index, it is referred to as “indexing.” Many people develop web sites but never update them. As a result, when a search engine notices a web site is updated rarely, it will not index it as frequently as it does other sites that update regularly. These sites just sit in the same un-indexed state for months at a time and are referred to as a “dead site”. Adding a News Section to a “dead site” will breathe new life into it and give it a fresh, new start, not to mention a jump in traffic.

Keep Visitors Intrigued, FAST! Before they leave!

Now that you know the benefits of having a web site with a News Section, you may be wondering, “What do I put in this News Section?” As mentioned in our August 2006 article, “Content is King,” you want high quality content that is relevant to visitors on your site. Interesting news or an exciting announcement concerning your company or organization are some of the most logical things to put in your news section, but it doesn’t have to stop there. Adding information about current sales, promotions, or whatever is going on will spark your visitors’ curiosity and keep them coming back. By showing awards or recognitions your company and employees have been awarded, you will show your involvement with the community and your desire for continual learning. The possibilities are endless.

Keep Visitors Coming Back Again and Again

It is also an excellent idea to archive your news on your web site when it gets older. For example, two years ago you received a particular certification. You announced this new certification in your News Section at that time two years ago, and it is now archived in your past news on your web site. Someone is searching on a search engine such as Google.com for a business offering your services and has that particular certification you received two years ago. There is a very good chance that they will find your site and see that you have that certification they are looking for. Your web site with an archiving News Section just brought you a new customer.

You can even create a back log of past events. If you start a News Section today and you received a certification two years ago, you can put it directly into your archive section with a date of two years ago.

As you can see, having a web site with a News Section will quickly become a “Pot of Gold” for your business. If you would like us to help develop your web site into a “Pot of Gold” with an integrated news section or need other ideas or applications, give Blaine’s Business Services, Inc. a call toll free at 877-525-2463.

As mentioned earlier, even if you have a “dead site” your web site can come to life again. Spring, the time of year when everything begins anew, is just around the corner. Give you web site a new beginning! Your business/organization deserves it!

Company Adds News Section

Improves New Web Site

Adding a News section to your web site may be more beneficial than you might think. You can label it as Current Events, Recent Happenings, or whatever else you would like it to be. Your News Section will keep visitors coming back and retain them on your site longer than if you didn’t have a News Section. You’ll also be on better terms with the top search engines such as Google.com and Yahoo.com.

Web site news section updates easily with database

A News Section is an online database where you or anyone from your business or organization can log into a password protected section that allows you to add, edit, and delete news items. After you’ve added the news item, it is instantly live on your site, for all visitors to see.

Typically, the news item is added along with other “new” news items. When new news items are posted, the older ones will automatically relocate together in an archive. Because the content is always on your web site, in the archive, the search engines have it indexed, so it’s never deleted.

The news archive will bring searchers to your site along with current visitors looking to find out more about your company. If you’ve ever posted a comment onto a news site or online forum, have paid your bills online, or sent an e-mail, then you’ve used such technology. It’s all web based, which means if you can connect to the internet you can log onto your News Section.

Newsworthy Topics

New location: future site(s), Grand Opening, or newest location(s)
Addition to product line/services
Community involvement: recognitions, sponsorships, memberships, etc.
New employees/Promotions
Awards, certications for company and/or employee
New or updated web site
New company logo/mascot

March Quote: Beware of computer prgrammers and web developers that carry screwdrivers